Twitter could have a lot of trouble with threads.

Threads at first glance: can Meta do this? Isn’t this a form of theft?

The app looks very much like Twitter. The number of characters, sharing, and feed. All of it seems very familiar.

Mark Zuckerberg says that in the first few hours, millions of people signed up. When a tech boss tells you how many people have signed up for a website, you should always be skeptical. But it seems like a lot of people are on it already.

Part of the reason is that it works with Instagram. When you sign up for Instagram, you can choose to “follow all” of the people who already follow you on Instagram.

The choice gives you a list of followers that is already made, but it also means that your Instagram friends are likely to follow you as they sign up.

This is smart of Mr. Zuckerberg, and it shows why big tech companies have huge benefits over smaller ones.

Meta isn’t making a brand-new app. It’s getting a huge boost from the fact that it has more than a billion Instagram followers.

Bluesky and Mastodon, on the other hand, did not have this option. At first, there were no people.

But Mr. Zuckerberg doesn’t care if this is “fair” or not. He has already done this successfully with other apps (Reels is a copy of TikTok), and he is happy to do it again.

Mr. Zuckerberg has also used celebrities on Instagram and managed to get some of them, like Shakira and Gordon Ramsay, on Threads.

Mark Zuckerberg will be happy to hear how much people are talking about the app. When it comes to social media, the network impact is everything. The app gets better as more people use it.

The network effect can lead to a sort of tipping point in social media. When so many of your friends or people you want to hear from are on a site, you feel like you have to join.

On a social media site, it is very, very hard to make a network effect happen. But it works really well when it does. When communities leave a social media site, they can do so quickly, which can be very bad. Myspace or Bebo come to mind.

But let’s talk about some problems with Threads. I think the biggest difference is that it only has one feed instead of two.

Twitter has a feed of suggestions and a way to only see tweets from people you follow.

Threads has a feed that shows you posts from people you follow and posts it thinks you’ll like. That might start to bother you.

It doesn’t work well on your computer, and it doesn’t seem to have desktop functions yet. That’s too bad.

There doesn’t seem to be any trending information, so it’s hard to tell what’s going spread.

There is no way to send a message, which is something that Twitter has.

When it comes to proof, users can still pay a monthly fee to get their blue ticks, just like they can on Twitter.

Even though a lot of people have joined and it seems (kind of) busy, it’s still much smaller than Twitter. Even though the app has only been out for a few hours, your posts won’t reach as many people or go as far.

Mark Zuckerberg called the app a “early version,” and that’s how it feels. It’s good at what it does. But this app isn’t very exciting right now.

So far, Meta’s boss will be thrilled with how things are going. Given all the bad press he’s gotten over the years, he’s trying to reinvent himself as the adult in the room, the reasonable tech billionaire who wants a friendly social media platform.

You can tell that Elon Musk is angry about this. He tweeted jokingly on Monday, “Thank goodness they’re so well-run!”

But if Mr. Zuckerberg was worried that unhappy Twitter users would turn down Meta’s offer, it seems so far that he had nothing to worry about.

And if that’s the case, Mr. Musk could have a big problem on his hands with an app that works fine, if not great.

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