Why are certain celebrities adopting artificial intelligence? deepfakes

Jamie Yeo, a Singaporean actress, model, and former radio DJ, has no problem with being deepfaked. She even signed up for it.

“It’s a bit like that Black Mirror episode with Salma Hayek,” Ms Yeo quips.

She was speaking to the BBC the day after the new season of Charlie Brooker’s Netflix show premiered. In the first episode, Salma Hayek, who plays a fictionalized version of herself, inks a contract with a production firm to license her image.

The agreement permits it to “star” in their new TV drama with an artificial intelligence or AI-generated deepfake replica of a Hollywood A-lister. The computer dictates what she says and does on the show.

Without giving too much away, the repercussions for Ms Hayek are not good.

Concerns about the influence of AI are one of the driving forces for the first Hollywood actors’ strike in more than four decades, which halted the US film and television industries.

It comes after the Screen Actors Guild (SAG-AFTRA) failed to negotiate an agreement in the United States to improve AI protections for its members.

The actors’ union has warned that “artificial intelligence poses an existential threat to creative professions” as it prepares to take a position on the topic.

Ms Yeo, on the other hand, seems unconcerned. She is one of a rising number of celebrities who are embracing artificial intelligence-generated advertising.

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